PortfolioEudes Goursaud

At Pullin, I designed and developed the apparel collections, from the creative brief through to their sales presentation.

I drew the prints and logos and took part in choosing fabrics, colours and finishes. I then handled product development : tech packs, exchanges and visits with our factories abroad, through to quality control. Finally, I presented the collections to our wholesale agents, sharing the creative choices and the world behind each line.

I came up with and designed a light-up skate curb in metal and plexiglass, made by upcycling an old Pullin advertising sign. The goal: turn an existing object into a piece that is functional, visual and emblematic of the brand.

Built for Paris skaters, and to be filmed and shared, the obstacle extended Pullin’s urban world while giving the materials a second life. For its launch, we organised a Cash For Trick (a session where every landed trick wins a reward) at the Pullin store in Paris: skating, a DJ set and the community gathered around the curb.

Alongside the collections, I came up with and launched the Open Table concept in Pullin stores: open-access DJ booths, rolled out in 6 stores across the brand, all the way to Hawaii.

The idea: turn the stores into real places to hang out and meet, open to emerging and established artists alike. More than a hundred have played there since launch. Open Table connected the brand, the music, the artists and their community, through a simple, open and instantly recognisable format.